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The Art of the Start 2 0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything epub

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Books : Self-help : English
 

 The Art of the Start 2.0: The Time-Tested,
Battle-Hardened Guide for Anyone Starting Anything 

 By Guy Kawasaki

Published by Penguin
Group in 2015-Epub 

Description

Fully revised and expanded for
the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new
product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner,
intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting,
fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that
many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of
the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking
and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone
starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice
about social media, crowdfunding, cloud computing, and many other topics.

Guy understands the seismic changes
in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting
established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has
replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The
cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show
you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not
changed: building a strong team, creating an awesome product or service, and facing down your competition.

As
Guy likes to say, "Entrepreneur is a state of mind, not a job title." His book will help you make your crazy
ideas stick, through an adventure that's more art than science – the art of the start.   

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